Box Office Bomb Jem and the Holograms Pulled

Jem & The HologramsUniversal Pictures was having a fantastic year in the box office but that has changed with “Jem and the Holograms.”

The real life adaptation of the well known 1980s animated series about the (mis)adventures of a girls band performed so badly that movie theaters stopped showing it after only two weeks.

The film was the fourth-worst box office opening for a motion picture in wide release in 2015, taking in just $1.3 million despite debuting at more than 2,400 theaters. That calculates to roughly $547-per-theater, as indicated by Box Office Mojo.

On the whole, the film has accumulated only $2.18 million since its Oct. 23 release and is currently the worse wide-release film so far this year, as indicated by the movies tracker.

The movie was hit hard by critics and got just a 20 percent rating on review aggregator Rotten Tomatoes. An online search for showtimes showed none was available as of Tuesday.

Fortunately, the film cost an estimated $5 million to make, so Universal didn’t take much of a financial hit.

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The project was a rare misfire for a studio that could do no wrong for most of the year. Universal had shattered record after record, thanks to hits ranging from “Jurassic World” and “Minions” to “50 Shades of Grey” and “Pitch Perfect 2.”

Universal blew past the $2 billion mark at the domestic box office earlier this year — setting a new speed record in doing so — and broke the all-time domestic box office high of $2.1 billion set in 2009.

The studio has taken in $2.35 billion at the box office through Nov. 8, and has more than doubled its market share this year to 26 percent. The closest competitor is Disney’s Buena Vista with $1.5 billion in ticket sales and a 16 percent share.

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